The brain scan for your CRM

Using the power of deep analytics, we check each record in your CRM for over 27 issues that plague GTM teams. Things like duplicates, formatting issues, missing data, and more.

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Finding the diamonds in the rough

We automatically segment out your ICP and buying profile personas from the rest of your CRM slop. We can then focus on these records with extra care to identify problems and impacted revenue.

And Identifying the problems

And Identifying the problems

Duplicates

Looking for pesky duplicated records across companies, contacts and deals - checking across multiple properties.

Missing Data

Ensuring each record carries the necessary key information to be meaningful to your business.

Associations

We check for cases where companies or deals don't have contacts, or customers don't have sales deals.

Accuracy

We cross-compare to popular data vendors to identify what's no longer relevant, or simply not true.

Formatting Issues

We look for lowercases/poorly formatted names, as well as a number of other formatting issues across companies, contacts, deals.

Stale Records

Identifying ICP companies and deals that haven't been contacted in a long time.

And more

We leverage AI and deep analytics to identify opportunities across your data quality architecture & surface them.