A growth starter pack for your portfolio companies
Enable your technical founders to thrive by setting up core, fundamental growth components from the beginning.
Axon Solutions partners with early-stage founders and investors to build a customer journey, tooling, and visibility that enables founder growth capacity and clean, clear KPI tracking for investors.
We simplify the complexities of go-to-market (GTM) strategy by creating the systems, tools, and processes you need to monitor and grow revenue.
A growth starter pack for your portfolio companies
Enable your technical founders to thrive by setting up core, fundamental growth components from the beginning.
Axon Solutions partners with early-stage founders and investors to build a customer journey, tooling, and visibility that enables founder growth capacity and clean, clear KPI tracking for investors.
We simplify the complexities of go-to-market (GTM) strategy by creating the systems, tools, and processes you need to monitor and grow revenue.
Our Value
Our Value
Enable your portfolio companies to clarify their path to market
Help your founders clarify their path to market
Help your founders clarify their path to market
We’ll help your founders define who their ideal customers are, map their journey, and craft a strategy to attract, convert, and expand customers.
Build a robust growth stack
Build a robust growth stack with your founders
Build a robust growth stack with your founders
We’ll design a lean, scalable tech stack that fits company stage and goals, ranging from CRM setup to automation tools and analytics dashboards.
Make data work for the growth team
Data doesn’t have to be daunting. We’ll structure and centralize product and GTM data, making it easy to track customer behavior, measure KPIs, and make smarter decisions.
Automate - reduce the need for early headcount
We create workflows that let the team focus on growing the business while the systems handle the bulk of the process. Decrease headcount-related CAC by integrating systems.
Build growth dashboards for shareholder KPI visibility
We will help the team define and create digestible information to provide you with the maximum visibility into business activities and growth metrics.
We give you a central way to look at all of your growth data in one place. Allowing you to keep inventory of growth activities, and built reports for investors.
Set up for scale
The first several growth headcount should have a clearly defined scope and role. Systems put in place early can help to organize the work and provide clarity/roadmaps for new team members. Additionally, as customer volume increases, manual work stays relatively low - allowing for appropriate growth capacity. Leverage AI across the customer journey for unique insight.
From your first GTM campaign to scaling your team, we’ll build a foundation that grows with you, helping you find sustainable success.
Our Process
Define the customer journey
The first step of building a quality growth stack is clearly defining your GTM effort - across the entire lifecycle of the customer. You should be able to articulate how leads hear about you, and the key events they need to perform in order to become NRR-positive customers.
Tooling & Information Systems
As people move through the customer journey, it's important to have key information on hand that can inform your teams about who they are, what they need, and how you can better assist them. This requires systems that can surface this info at the right time, to the right team members.
Identify contact points
Decide on which messages need to be delivered, and when. We identify and capture key events that trigger emails at the right time. A good messaging layer allows you to constantly keep inventory of every message, and timing of every message going to your leads/customers.
Automate where it makes sense
A modern growth stack has several organized automations that act on the customer journey at different points. These automations not only save team members time, but they increase capacity and keep information clean - avoiding errors from manual entry
Company-wide dashboards
Keep all of the information generated by your teams, leads, and customers in one place. Be able to report to investors, and team members about KPIs, progress against targets, and failure points in the GTM motion.
Define the customer journey
The first step of building a quality growth stack is clearly defining your GTM effort - across the entire lifecycle of the customer. You should be able to articulate how leads hear about you, and the key events they need to perform in order to become NRR-positive customers.
Identify contact points
Decide on which messages need to be delivered, and when. We identify and capture key events that trigger emails at the right time. A good messaging layer allows you to constantly keep inventory of every message, and timing of every message going to your leads/customers.
Tooling & Information Systems
As people move through the customer journey, it's important to have key information on hand that can inform your teams about who they are, what they need, and how you can better assist them. This requires systems that can surface this info at the right time, to the right team members.
Automate where it makes sense
A modern growth stack has several organized automations that act on the customer journey at different points. These automations not only save team members time, but they increase capacity and keep information clean - avoiding errors from manual entry
Company-wide dashboards
Keep all of the information generated by your teams, leads, and customers in one place. Be able to report to investors, and team members about KPIs, progress against targets, and failure points in the GTM motion.
Our Process
GTM Tools & Data
GTM Tools & Data Expertise
GTM Tools & Data Expertise
Hubspot
Attio
Chili Piper
Calendly
Gong
Stripe
Vitally
APIs, SQL, Python
Zapier
Fivetran
Segment
DBT
Hightouch
Hex, Mode, Metabase
Hubspot
Attio
Chili Piper
Calendly
Gong
Stripe
Vitally
APIs, SQL, Python
Zapier
Fivetran
Segment
DBT
Hightouch
Hex, Mode, Metabase