The Axon growth stack is built ayer-by-layer from the ground up. At Axon, we work with your team to create definitions, tools, automations, and dashboards that let you scale with ease — ensuring no opportunity slips through the cracks, and everything is measurable.
The Axon growth stack is built ayer-by-layer from the ground up. At Axon, we work with your team to create definitions, tools, automations, and dashboards that let you scale with ease — ensuring no opportunity slips through the cracks, and everything is measurable.
The Axon growth stack is built ayer-by-layer from the ground up. At Axon, we work with your team to create definitions, tools, automations, and dashboards that let you scale with ease — ensuring no opportunity slips through the cracks, and everything is measurable.
The first step of building a quality growth stack is clearly defining your GTM effort - across the entire lifecycle of the customer. You should be able to articulate how leads hear about you, and the key events they need to perform in order to become NRR-positive customers.
Decide on which messages need to be delivered, and when. We identify and capture key events that trigger emails at the right time. A good messaging layer allows you to constantly keep inventory of every message, and timing of every message going to your leads/customers.
As people move through the customer journey, it's important to have key information on hand that can inform your teams about who they are, what they need, and how you can better assist them. This requires systems that can surface this info at the right time, to the right team members.
A modern growth stack has several organized automations that act on the customer journey at different points. These automations not only save team members time, but they increase capacity and keep information clean - avoiding errors from manual entry
Keep all of the information generated by your teams, leads, and customers in one place. Be able to report to investors, and team members about KPIs, progress against targets, and failure points in the GTM motion.